Every business, in order to be recognized and known as existing, needs some form of marketing. Advertising is one of the major forms of marketing that is adopted by all business owners, whether small or big. In the present competitive market, the simple logic is, the better you are able to draw customers, the more you sell; and how can this be achieved? Simply by advertising in the best possible way, by spending the least possible finances.
The advertising agencies, Commonwealth/McCann, and others too, gain their reputation by providing ace services at low rates. This is a company that has acquired international recognition, and has its offices strewn in many parts of the globe and controlled by many able agents, one of which was Jonathan Disegi, McCann’ former global director of strategy and research. This company under the McCann World Group, functions rather efficiently and has Chevrolet as one of its top customers.
Every business owner has a lot of areas in which they have to invest, and so if among them the cost of at least one or two can be reduced, then it is a pleasant thing for them. However, irrespective of the cost, the advertising is a ‘must do’ for any business entrepreneur.
The website is one of the cost friendly yet extremely effective means of advertisement. There is hardly anyone who does not know the internet or access it, it is thus the best place to hit a large consumer base. This method of getting hold of customers directly is the latest trend of commerce and every business owner should take ultimate advantage of it.
Using a particular sign or symbol for your business, that is a little unique and a head turner, is another valuable method of selling your business that encompasses a minimum detachment of finances. Vehicle signs, yard or street signs, door signs, or even a uniform of the employees with a symbol is rather effective.
Just like the internet, the television is also among the most viewed things these days, here again you get to advertise your product to very big number of consumers, at one go. You are able to put yourself and your product in front of these audience at very small investments, and can safely expect high returns. The cable TV thus should be your other option for advertising.
It is these and other effective and cost friendly means that any good advertising agency like the Commonwealth/McCann, should suggest and employ for its clients. Jonathan Disegi McCann was known for his dedication towards his customers and was hence promoted to the rank of the Global director, when he was an employee there.
It is a truth known to all, that different people will have different viewpoints, and hence you will get many suggestions for the advertising of your product or service, but ultimately, it is your decision with which option you want to go and make your business shine in this world of intensive as well as extensive competition.